World Economic Forum was held in Davos on 26 January where the presentation of the State Oil Company of Azerbaijan Republic under the name "SOCAR - the energy of Azerbaijan" arranged in frame of the campaign "Azerbaijan – the land of magic colors". President of SOCAR Rovnag Abdullayev opened the ceremony with a welcoming speech.
Detailed information on the economic and cultural potential of Azerbaijan was provided with the help of an advertising campaign during the forum. The stands of FIFA Under-17 Women's World Cup Azerbaijan 2012 were presented in Congress Center for three thousand men.
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