Influencers and bloggers from Azerbaijan visited the western Georgian region of Adjara to explore its Black Sea shores and mountainous areas and share impressions with thousands of their followers on social networks, Azernews reports, citing Agenda.

The Tourism Department of the region on Friday said the visiting bloggers and influencers had also visited the regional capital of Batumi, where they experienced “tourist services and products”.

The Department also noted Adjara had hosted media and tourist industry professionals from Serbia, South Korea, Uzbekistan, Kazakhstan and the United Arab Emirates in tours organised by the body so far this year.

About 500 journalists, bloggers and tourism agency representatives discovered the seaside region in the promotional campaigns.