By Alimat Aliyeva

The European Commission accuses the American corporation Meta of violating the Digital Markets Act (DMA) due to a new subscription model that provides for a fee for using social networks Facebook and Instagram without advertising, Azernews reports.

In a statement issued by the European Commission on Monday, July 1, it says that this model does not allow users to "freely agree" to transfer their data for personalized advertising.

Facebook Instantiation Meta provides that from November 1, 2023, users in the EU can choose whether to continue using Facebook and Instagram for free with ads or to purchase a subscription to use these platforms without ads. Instagram Facebook account subscription applies to all linked Facebook and Instagram accounts and costs 9.99 euros per month when paying via the website and 12.99 euros per month when purchasing via the iOS and Android app.

"This choice of two options forces users to agree to combine all their personal data and does not allow them to receive a less personalized, but equivalent version of Meta social networks," the European Commission said in a statement.

However, Meta claims that the proposed model meets the requirements of the DMA.

"We are committed to continuing a constructive dialogue with the European Commission to resolve this issue," a company spokesman said.

It should be recalled that the law on digital markets, in force in the EU countries since March this year, is aimed at preventing large technology companies from abusing their dominant position and enabling new players to enter the market. Currently, the regulatory act applies to 22 services of six large technology companies that control market access for other players. Among them are five American companies: Alphabet (the parent company of Google), Amazon, Apple, Meta and Microsoft, as well as the Chinese ByteDance.

In addition, along with the DMA, the Digital Services Act (DSA) is already in force in the European Union, obliging Internet platforms and social networks to take measures to protect users from illegal content, goods and services.