Today.Az » SEO & E-Marketing » Essential information for a webmaster and how to act
04 July 2011 [14:21] - Today.Az
Search engine optimization is essential for webmasters that develop sites especially for promotional or marketing purposes.
There are a few important facts that a webmaster must be aware of in order to become successful in this field.
Once aware of these, a webmaster can certainly plan the website accordingly and achieve better results.
This article is aimed at discussing a few of these facts about web mastering.
#1. What Does a Webmaster Control?
- A webmaster must be careful as he controls important aspects of the
website such as keyword density, URL, back links and many other similar
things.
- These if used effectively can optimize the site maximally without any additional efforts.
#2. How To Make These Effective
- The tools under the webmaster control are very important.
- The most important aspect of a good ranked website is its content.
- High quality content with properly maintained pages that have their
own suitable titles and descriptions are of great importance.
- While making URLS, hyphens must be preferred over underscores as the
latter blends the words for a search engine in opposition to the former
which separates the two words.
- Navigation must not go too deep as well. Purchase of a local domain for targeting a particular region is also essential.
#3. Getting Good Back-Links
- The key to this is quality content once again.
- Links must be obtained gradually as cramming of links is not preferred by search engines at all.
- Moreover, links obtained over a longer time show natural progress
rather than an attempt at link farming or other similar techniques.
#4. Choosing Keywords Wisely
- The choice of keywords is extremely important.
- Keywords must be general enough for the people to think of them when
entering a search term and must be specific enough to get traffic to
your website that was supposed to come there in the first place.
- A balance between the two ensured a higher conversion rate.
Once you have mastered
the above mentioned techniques, you will observe a great improvement in
your page rankings and over all conversion rates as well.
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