Today.Az » SEO & E-Marketing » Top 6 rules to follow for good WordPress SEO
22 July 2011 [14:00] - Today.Az
WordPress is a competitive niche platform for SEO, this is optimized by plugins or some platform settings to take effective Search Engine Optimization, WordPress SEO is basically straightforward if you follow some simple rules, you can get optimized easily, i make here six basic Rules to follow for effective wordpress SEO,
1. Domain name and hosting
Register a domain name including your primary keyword. Alternatively
you can purchase an existing domain name. There are WordPress SEO
advantages to this so if you can find a suitable name at a good price
it is a worthwhile step.
Get a hosting plan where there is an uptime guarantee and pages load fast. i recommend Hostgator
is suitable for the SEO.If your site gets busy use a plugin to cache
the pages/posts. Slow loading will be penalised. For that You can use Wp super cache 2. Use a theme designed for WordPress SEO
Many themes are designed with appearance in mind rather than SEO. Make sure you use a SEO friendly theme.
3. Configure WordPress for SEO purposes
Firstly set the Permalinks to “postname” so that the title appears in
the URL. Then install one of the many WordPress SEO plugins (“All In One SEO Pack”
is the most popular). Configure this to noindex duplicate content, set
the titles to what is best for you and enter meta data (the
description being the most important).Use a plugin to generate a sitemap
for the search engines. for that use google sitemap generator plugin
4. Good content
Adding good unique content on a regular basis is a key part of
WordPress SEO. Search engines like to see active sites so new content
as well as some editing of old content is good.In general big sites are
better than small sites for WordPress SEO purposes so plan to keep
adding content on an ongoing basis.It is best if the topic of the site
is focused as the pages will help each other get ranked.
5. On page optimization
For each page/post the keyword should be in the URL, title, headings and at a reasonable density through the text. In particular it should be used in the first sentence.There should always be an image and the keyword should be in the ALT field.
You should have internal links with keyword anchor text such that all your pages/posts are linked together. Outbound links are good for WordPress SEO when they are to relevant sites but don’t have too many and never link to any site which engages in questionable SEO practices – it will reflect on your site.Make sure that you do not have any broken links.
6. Off page optimization
This is the biggest task which will be on-going.Your aim is to get as many backlinks as possible. However all backlinks are not equal, the best being from high authority sites using your keyword as anchor text. Links from sites on a similar topic are good as are links from.gov and.edu sites.
One way to minimize the work involved in WordPress SEO is to get on
page SEO right (i.e. it is clear to the search engines what your page is
about) because a link to a well optimized page is worth more than a
link to a poorly optimized page.
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