National Winey Agency says Georgian wine “gaining popularity” in Asia

The Georgian National Wine Agency on Friday said Georgian wine was gaining popularity in the Asian market, highlighting the ongoing showcase of 16 wines from the country at Foodex Japan, an annual international food and beverage exhibition in Tokyo, Azernews reports, citing Agenda.

The Agency cited Georgian wine producers as saying participation in the exhibition was an “excellent opportunity” to discover new trade partners and boost exports.

During the exhibition, representatives from the Agency and producers met with Japanese marketing, trade, and consulting companies.

These meetings are expected to significantly contribute to future cooperation and development”, the body said.

The Agency noted 28,000 bottles of Georgian wine were exported to Japan between January and February, a 549 percent increase over the same period of 2023.

In order to popularise Georgian wine in Japan, a number of important events are planned to be held this year with the support of the Wine Agency and the Embassy of Georgia in Japan”, Davit Tkemaladze, the Deputy Chairman of the Agency, said.

Tkemaladze added the goal of the body was to promote winemaking as a “constituent part of the ancient Georgian culture”.