Marriott International has announced plans to phase out pay-per-view adult movies from its hotel rooms.
The decision comes after revenue from customers accessing porn through their in-room entertainment systems dramatically decreased and follows discussions over whether it was appropriate for their clientele.
According to USA Today, the company said: "Changing technology and how guests access entertainment has reduced the revenue hotels and their owners derive from in-room movies, including adult content."
Joe McInerney, CEO of the American Hotel and Lodging Association, added: "It is a hotel's prerogative, as well as a business decision, regarding what services it provides to its guests, including those striving to enhance their family-friendly image."
The plan will initially be executed in new hotels by replacing the old video systems with on-demand services.
/Digital spy/